With a career marked by continuous growth and learning, Tyler ascended the ranks, eventually serving as Chief of Staff to some of the industry's most sought-after A-list talent. Here, he honed his skills in script analysis and top-tier client management. Along the way, his commitment to nurturing talent and enhancing brand value became evident, guiding him to align strategic opportunities that resonate with audiences.
Driven by a love for creating and growing experiences through brands, Tyler co-created "The Shift" with Dunnie West. At the agency, the fusion of experience, creativity, and technology takes center stage, reflecting Tyler's unwavering dedication to crafting compelling narratives and impactful campaigns.
At Triller, Tyler played a pivotal role as a Senior Manager in Creative & Brand Strategy, seamlessly blending technology with talent to create globally resonant events and experiences. As a producer of the award-winning "Verzuz" series, boasting 1 million viewers across all platforms, Tyler contributed to its staggering 36 billion impressions and 250 million interaction count. The "Verzuz Effect," a 200% to 500%+ rise in music catalog streams for performing artists, underscored the transformative power of creativity and technology.
Spearheading the Web3/"Metaverz" initiative further exemplified Tyler's commitment to innovation, resulting in multi-million-dollar partnerships and a vibrant digital landscape where creators, brands, talent, and users converged.
Tyler brings a unique perspective to his work, understanding the intersection between the physical and digital realms. His blend of creativity and strategy empowers him to unlock the storytelling potential in every project.
Now, at "The Shift," Tyler continues his journey by connecting products and brands with creative opportunities and experiences. With a belief that every entity has a story to tell, Tyler ensures that the narrative is not only impactful but also profitable. "The Shift" specializes in leveraging insights and strategies that adapt to the ever-evolving cultural landscape, resulting in campaigns that resonate with consumers. From crafting your narrative to facilitating social media and marketing rollouts, "The Shift" is your one-stop solution for storytelling."
THE SHIFT | SOLID SHORT FILM
SHOT ON SET - PROJECT “SOLID”
Premiering at the Cannes Film Festival 2024
CANNES FILM FESTIVAL 2024 | FIRESIDE CHAT: Short Form Content, Long Term Impact
Tyler Sabino, a seasoned executive in content innovation, believes in the power of community to amplify content impact. With a dynamic career spanning from talent management to senior roles in brand strategy, Tyler is able to navigate the entertainment industry with specialised knowledge and creativity.
As a Senior Manager in Creative & Brand Strategy at Triller, Tyler spearheaded groundbreaking projects that redefined short-form content. Notably, his role in producing the award-winning "Verzuz" series showcased his ability to harness the power of creativity and technology, driving unprecedented engagement and impact.
Now, as co-founder of 'The Shift,' Tyler continues to push boundaries, crafting immersive experiences that resonate across diverse audiences. His expertise lies in leveraging insights and strategies to create content with lasting influence.
Watch Full Panel HERE
LATIN VERZUZ X MLB ALL STAR WEEKEND | DJ NELSON VZ LUNEY TUNES
Host: Danna Hernandez
Streaming Views: 598,273
Role: Lead Producer
Company: VERZUZ
Date: July 17, 2022
VERZUZ | BONE THUGS-N-HARMONY VZ THREE 6 MAFIA
Host: Fat Joe
Special Guest: Lil Wayne, Lil John,
Chamillionaire, Lil Flip, Project Pat, Satasha Williams, Duke Duece, Terrance Howard,
Lil Eazy E, 21 Savage
Streaming Views: 3,116,393
Role: Lead Producer
Company: VERZUZ
Date: Dec 2, 2021
VERZUZ SPORTZ X BLEACHER REPORT | NBA ALL STAR | ALLEN IVERSON VZ TRACY MCGRADY
Host: Shaq & Fat Joe
Streaming Views: 465,666
Role: Producer
Company: VERZUZ
Date: Feb 18, 2022
VERZUZ | MARIO VZ OMARION
Host: Deray Davis
Special Guest: Jeremih, Tank, Eric Bellinger
Streaming Views: 5,380,879
Role: Lead Producer
Company: VERZUZ
Date: July 23, 2022